Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

JIM MURPHY BUICK GMC, INC. · Depew, NY · VIN: 1GT4UYEY9TF230124

Negotiation Guide

Opening Offer

$96,556

Fair Price

$98,056

Walk Away Above

$100,236

• Recent buyers paid ~$3,259 below MSRP
• Sitting 56 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$91,149

Est. Invoice$94,222

Holdback (est.)$3,072

MSRP (Sticker)$102,415

Asking Price$102,415

Markup$0

Est. Dealer Margin on This Car$11,266

Percentile99% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)$0

Avg Markup (Sierra 3500 HD)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup+$265

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