Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

JIM COOK CHEVROLET GMC, INC. · Marion, NC · VIN: 1GT4UYEY8TF326701

Negotiation Guide

Opening Offer

$97,276

Fair Price

$98,776

Walk Away Above

$100,406

• Recent buyers paid ~$3,259 below MSRP

Price Breakdown

Est. Dealer Cost$90,811

Est. Invoice$93,872

Holdback (est.)$3,061

MSRP (Sticker)$102,035

Asking Price$102,035

Markup$0

Est. Dealer Margin on This Car$11,224

Percentile99% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)+$207

Avg Markup (Sierra 3500 HD)$0

% Below MSRP96%

Avg Days to Sell18 days

Avg Sold Markup+$373

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