Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

DURAND GMC · Leominster, MA · VIN: 1GT4UYEY8TF281209

Negotiation Guide

Opening Offer

$96,937

Fair Price

$98,437

Walk Away Above

$100,619

• Recent buyers paid ~$3,259 below MSRP
• Sitting 56 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$91,492

Est. Invoice$94,576

Holdback (est.)$3,084

MSRP (Sticker)$102,800

Asking Price$102,800

Markup$0

Est. Dealer Margin on This Car$11,308

Percentile99% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)+$386

Avg Markup (Sierra 3500 HD)$0

% Below MSRP95%

Avg Days to Sell19 days

Avg Sold Markup+$15

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