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Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate
LAKE MOTOR COMPANY · Devils Lake, ND · VIN: 1GT4UYEY7TF308772
Negotiation Guide
Opening Offer
$97,394
Fair Price
$98,894
Walk Away Above
$100,847
- • Recent buyers paid ~$3,259 below MSRP
- • Sitting 44 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$91,492
Est. Invoice$94,576
Holdback (est.)$3,084
MSRP (Sticker)$102,800
Asking Price$99,900
Markup-$2,900
Est. Dealer Margin on This Car$8,408
Percentile48% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold156
Avg Markup-$3,259
Median Markup-$1,031
Best Deal-$10,500
Worst Deal+$10,845
% Sold Below MSRP98%
Avg Days to Sell27 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$614
Avg Markup (Sierra 3500 HD)-$2,258
% Below MSRP93%
Avg Days to Sell21 days
Avg Sold Markup-$1,737
Price History
Jun 13, 2026$102,800 → $97,707(-$5,093)
Jul 2, 2026$97,707 → $99,900(+$2,193)
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