Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UYEY7TF299846

Negotiation Guide

Opening Offer

$99,307

Fair Price

$100,807

Walk Away Above

$102,884

• Recent buyers paid ~$3,259 below MSRP
• Sitting 50 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$93,414

Est. Invoice$96,563

Holdback (est.)$3,149

MSRP (Sticker)$104,960

Asking Price$104,960

Markup$0

Est. Dealer Margin on This Car$11,546

Percentile99% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 3500 HD)$0

% Below MSRP94%

Avg Days to Sell20 days

Avg Sold Markup+$319

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