Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

CMA'S COLONIAL BUICK GMC · Charlottesville, VA · VIN: 1GT4UYEY6TF270418

Negotiation Guide

Opening Offer

$101,947

Fair Price

$103,447

Walk Away Above

$105,158

• Recent buyers paid ~$2,391 below MSRP
• Sitting 57 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$95,114

Est. Invoice$98,320

Holdback (est.)$3,206

MSRP (Sticker)$106,870

Asking Price$105,368

Markup-$1,502

Est. Dealer Margin on This Car$10,254

Percentile35% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$687

Avg Markup (Sierra 3500 HD)-$1,834

% Below MSRP95%

Avg Days to Sell30 days

Avg Sold Markup-$652

Price History

Jul 11, 2026$104,870 → $105,368(+$498)

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