Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

MICHAEL HOHL MOTOR COMPANY · Carson City, NV · VIN: 1GT4UYEY5TF273682

Negotiation Guide

Opening Offer

$98,246

Fair Price

$99,746

Walk Away Above

$101,818

• Recent buyers paid ~$3,259 below MSRP
• Sitting 50 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$92,462

Est. Invoice$95,579

Holdback (est.)$3,117

MSRP (Sticker)$103,890

Asking Price$103,890

Markup$0

Est. Dealer Margin on This Car$11,428

Percentile99% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$165

Avg Markup (Sierra 3500 HD)$0

% Below MSRP96%

Avg Days to Sell18 days

Avg Sold Markup-$678

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