Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

#1 COCHRAN OF MONROEVILLE · Monroeville, PA · VIN: 1GT4UYEY0TF242095

Negotiation Guide

Opening Offer

$97,110

Fair Price

$98,610

Walk Away Above

$100,793

• Recent buyers paid ~$3,259 below MSRP
• Sitting 56 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$91,648

Est. Invoice$94,737

Holdback (est.)$3,089

MSRP (Sticker)$102,975

Asking Price$98,767

Markup-$4,208

Est. Dealer Margin on This Car$7,119

Percentile43% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$1,044

Avg Markup (Sierra 3500 HD)+$137

% Below MSRP98%

Avg Days to Sell25 days

Avg Sold Markup-$1,369

Price History

Jul 11, 2026$97,767 → $98,767(+$1,000)

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