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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UXEY6TF343524
This Is Already a Great Deal
Opening Offer
$91,418
Asking Price
$94,245
Max Price
$94,245
- • Recent buyers paid ~$3,437 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,563 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$89,218
Est. Invoice$92,225
Holdback (est.)$3,007
MSRP (Sticker)$100,245
Asking Price$94,245
Markup-$6,000
Est. Dealer Margin on This Car$5,027
Percentile34% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold947
Avg Markup-$3,437
Median Markup-$1,012
Best Deal-$13,824
Worst Deal+$18,995
% Sold Below MSRP98%
Avg Days to Sell37 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$3,309
Avg Markup (Sierra 2500 HD)-$6,278
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,996
Price History
Aug 8, 2026$96,245 → $94,245(-$2,000)
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