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Deal Sheet: 2026 Sierra 3500 HD Denali
BOB JOHNSON BUICK GMC SOUTH · Henrietta, NY · VIN: 1GT4UWEYXTF298906
Negotiation Guide
Opening Offer
$90,639
Fair Price
$92,139
Walk Away Above
$93,772
- • Recent buyers paid ~$2,541 below MSRP
- • Sitting 51 days (avg 29) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$84,910
Est. Invoice$87,772
Holdback (est.)$2,862
MSRP (Sticker)$95,404
Asking Price$93,496
Markup-$1,908
Est. Dealer Margin on This Car$8,586
Percentile43% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold202
Avg Markup-$2,541
Median Markup$0
Best Deal-$11,771
Worst Deal+$22,265
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$1,481
Avg Markup (Sierra 3500 HD)-$1,919
% Below MSRP98%
Avg Days to Sell22 days
Avg Sold Markup-$1,259
Price History
Jun 21, 2026$95,404 → $93,496(-$1,908)
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