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Deal Sheet: 2026 Sierra 3500 HD Denali DRW
JOHNSON AUTO PLAZA, INC. · Brighton, CO · VIN: 1GT4UWEY7TF319209
This Is Already a Great Deal
Opening Offer
$90,673
Asking Price
$93,477
Max Price
$93,477
- • Recent buyers paid ~$2,339 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,939 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$87,892
Est. Invoice$90,855
Holdback (est.)$2,963
MSRP (Sticker)$98,755
Asking Price$93,477
Markup-$5,278
Est. Dealer Margin on This Car$5,585
Percentile25% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold154
Avg Markup-$2,339
Median Markup$0
Best Deal-$11,000
Worst Deal+$15,519
% Sold Below MSRP99%
Avg Days to Sell28 days
Dealer Profile
Inventory138 vehicles
Avg Markup (All Models)-$1,139
Avg Markup (Sierra 3500 HD)-$3,208
% Below MSRP92%
Avg Days to Sell20 days
Avg Sold Markup-$1,617
Price History
Jul 19, 2026$98,755 → $93,477(-$5,278)
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