Deal Sheet: 2026 Sierra 3500 HD Denali DRW

BOB JOHNSON BUICK GMC SOUTH · Henrietta, NY · VIN: 1GT4UWEY2TF318761

Negotiation Guide

Opening Offer

$93,260

Fair Price

$94,760

Walk Away Above

$95,929

• Recent buyers paid ~$2,339 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$86,418

Est. Invoice$89,331

Holdback (est.)$2,913

MSRP (Sticker)$97,099

Asking Price$95,157

Markup-$1,942

Est. Dealer Margin on This Car$8,739

Percentile39% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup-$2,339

Median Markup$0

Best Deal-$11,000

Worst Deal+$15,519

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,481

Avg Markup (Sierra 3500 HD)-$1,919

% Below MSRP98%

Avg Days to Sell22 days

Avg Sold Markup-$1,259

Price History

Jul 17, 2026$97,099 → $95,157(-$1,942)

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