Deal Sheet: 2026 Sierra 3500 HD Denali DRW

BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 1GT4UWEY0TF330374

Negotiation Guide

Opening Offer

$93,416

Fair Price

$94,916

Walk Away Above

$96,085

• Recent buyers paid ~$2,339 below MSRP

Price Breakdown

Est. Dealer Cost$86,557

Est. Invoice$89,475

Holdback (est.)$2,918

MSRP (Sticker)$97,255

Asking Price$97,255

Markup$0

Est. Dealer Margin on This Car$10,698

Percentile98% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup-$2,339

Median Markup$0

Best Deal-$11,000

Worst Deal+$15,519

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$2,228

Avg Markup (Sierra 3500 HD)+$2,815

% Below MSRP96%

Avg Days to Sell21 days

Avg Sold Markup-$1,347

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