Deal Sheet: 2026 Sierra 3500 HD Denali

JEREMY HODGE CHEVROLET GMC · Ardmore, OK · VIN: 1GT4UWE78TF320537

Negotiation Guide

Opening Offer

$74,911

Fair Price

$76,411

Walk Away Above

$77,796

• Recent buyers paid ~$2,769 below MSRP

Price Breakdown

Est. Dealer Cost$70,470

Est. Invoice$72,846

Holdback (est.)$2,375

MSRP (Sticker)$79,180

Asking Price$77,680

Markup-$1,500

Est. Dealer Margin on This Car$7,210

Percentile45% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold267

Avg Markup-$2,769

Median Markup-$305

Best Deal-$11,771

Worst Deal+$22,265

% Sold Below MSRP98%

Avg Days to Sell34 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$565

Avg Markup (Sierra 3500 HD)-$1,500

% Below MSRP90%

Avg Days to Sell16 days

Avg Sold Markup-$625

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