Deal Sheet: 2026 Sierra 3500 HD Denali

ED MARTIN BUICK GMC · Carmel, IN · VIN: 1GT4UWE78TF120290

Negotiation Guide

Opening Offer

$71,357

Fair Price

$72,857

Walk Away Above

$74,478

• Recent buyers paid ~$2,539 below MSRP
• Sitting 52 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$67,729

Est. Invoice$70,012

Holdback (est.)$2,283

MSRP (Sticker)$76,100

Asking Price$75,795

Markup-$305

Est. Dealer Margin on This Car$8,066

Percentile46% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold253

Avg Markup-$2,539

Median Markup$0

Best Deal-$11,771

Worst Deal+$22,265

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$693

Avg Markup (Sierra 3500 HD)-$538

% Below MSRP96%

Avg Days to Sell20 days

Avg Sold Markup-$957

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