Deal Sheet: 2026 Sierra 3500 HD AT4

BISHOP GMC · Cheboygan, MI · VIN: 1GT4UVE77TF352860

Negotiation Guide

Opening Offer

$73,425

Fair Price

$74,925

Walk Away Above

$76,595

• Recent buyers paid ~$3,340 below MSRP

Price Breakdown

Est. Dealer Cost$69,656

Est. Invoice$72,004

Holdback (est.)$2,348

MSRP (Sticker)$78,265

Asking Price$78,265

Markup$0

Est. Dealer Margin on This Car$8,609

Percentile98% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold339

Avg Markup-$3,340

Median Markup-$3,972

Best Deal-$10,000

Worst Deal+$16,625

% Sold Below MSRP96%

Avg Days to Sell37 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,834

Avg Markup (Sierra 3500 HD)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,625

Price History

Aug 8, 2026$77,569 → $78,265(+$696)

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