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Deal Sheet: 2026 Sierra 2500 HD Denali
BERGSTROM CHEVROLET OF MANITOWOC · Manitowoc, WI · VIN: 1GT4UREYXTF276194
Negotiation Guide
Opening Offer
$86,719
Fair Price
$88,219
Walk Away Above
$90,387
- • Recent buyers paid ~$3,434 below MSRP
- • Sitting 73 days (avg 37) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$82,373
Est. Invoice$85,150
Holdback (est.)$2,777
MSRP (Sticker)$92,554
Asking Price$88,242
Markup-$4,312
Est. Dealer Margin on This Car$5,869
Percentile44% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1035
Avg Markup-$3,434
Median Markup-$2,000
Best Deal-$18,000
Worst Deal+$25,112
% Sold Below MSRP98%
Avg Days to Sell37 days
Dealer Profile
Inventory23 vehicles
Avg Markup (All Models)-$937
Avg Markup (Sierra 2500 HD)-$4,344
% Below MSRP96%
Avg Days to Sell41 days
Avg Sold Markup-$2,118
Price History
Jun 1, 2026$92,554 → $87,363(-$5,191)
Jun 17, 2026$87,363 → $86,918(-$445)
Jul 26, 2026$86,918 → $92,554(+$5,636)
Jul 31, 2026$92,554 → $88,242(-$4,312)
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