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Deal Sheet: 2026 Sierra 2500 HD Denali
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UREY5TF260663
This Is Already a Great Deal
Opening Offer
$84,614
Asking Price
$85,010
Max Price
$85,010
- • Recent buyers paid ~$3,476 below MSRP
- • Sitting 74 days (avg 38) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $5,129 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$84,114
Est. Invoice$86,949
Holdback (est.)$2,835
MSRP (Sticker)$94,510
Asking Price$85,010
Markup-$9,500
Est. Dealer Margin on This Car$896
Percentile8% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold1005
Avg Markup-$3,476
Median Markup-$2,701
Best Deal-$18,000
Worst Deal+$25,112
% Sold Below MSRP98%
Avg Days to Sell38 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$3,309
Avg Markup (Sierra 2500 HD)-$6,278
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,996
Price History
Jun 1, 2026$94,510 → $88,510(-$6,000)
Jun 10, 2026$88,510 → $86,510(-$2,000)
Jul 26, 2026$86,510 → $85,010(-$1,500)
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