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Deal Sheet: 2026 Sierra 2500 HD AT4
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UPEYXTF209972
This Is Already a Great Deal
Opening Offer
$81,779
Asking Price
$82,325
Max Price
$82,325
- • Recent buyers paid ~$3,025 below MSRP
- • Sitting 75 days (avg 35) — extra leverage
- • Price already dropped 5 time(s) — dealer is motivated
- • Asking price is already $4,931 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$81,279
Est. Invoice$84,019
Holdback (est.)$2,740
MSRP (Sticker)$91,325
Asking Price$82,325
Markup-$9,000
Est. Dealer Margin on This Car$1,046
Percentile8% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1310
Avg Markup-$3,025
Median Markup-$1,033
Best Deal-$19,000
Worst Deal+$22,505
% Sold Below MSRP97%
Avg Days to Sell35 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$3,309
Avg Markup (Sierra 2500 HD)-$6,278
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,996
Price History
Jun 1, 2026$91,325 → $86,325(-$5,000)
Jun 20, 2026$86,325 → $84,325(-$2,000)
Jun 24, 2026$84,325 → $85,325(+$1,000)
Jun 27, 2026$85,325 → $84,325(-$1,000)
Jul 26, 2026$84,325 → $82,825(-$1,500)
Aug 2, 2026$82,825 → $82,325(-$500)
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