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Deal Sheet: 2026 Sierra 2500 HD AT4
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UPEY7TF209959
This Is Already a Great Deal
Opening Offer
$80,992
Asking Price
$83,440
Max Price
$83,440
- • Recent buyers paid ~$3,025 below MSRP
- • Sitting 75 days (avg 35) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $2,941 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$80,492
Est. Invoice$83,205
Holdback (est.)$2,713
MSRP (Sticker)$90,440
Asking Price$83,440
Markup-$7,000
Est. Dealer Margin on This Car$2,948
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1310
Avg Markup-$3,025
Median Markup-$1,033
Best Deal-$19,000
Worst Deal+$22,505
% Sold Below MSRP97%
Avg Days to Sell35 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$3,309
Avg Markup (Sierra 2500 HD)-$6,278
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,996
Price History
Jun 1, 2026$90,440 → $87,440(-$3,000)
Jun 10, 2026$87,440 → $85,440(-$2,000)
Jun 20, 2026$85,440 → $83,440(-$2,000)
Jun 24, 2026$83,440 → $84,440(+$1,000)
Jun 27, 2026$84,440 → $83,440(-$1,000)
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