Deal Sheet: 2026 Sierra 2500 HD SLE

HOWARD BENTLEY BUICK GMC, INC. · Albertville, AL · VIN: 1GT4UMEY5TF305832

Negotiation Guide

Opening Offer

$75,848

Fair Price

$77,348

Walk Away Above

$78,564

• Recent buyers paid ~$1,919 below MSRP
• Sitting 69 days (avg 42) — extra leverage
• Price already dropped 6 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,004

Est. Invoice$73,398

Holdback (est.)$2,393

MSRP (Sticker)$79,780

Asking Price$79,780

Markup$0

Est. Dealer Margin on This Car$8,776

Percentile99% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold546

Avg Markup-$1,919

Median Markup$0

Best Deal-$15,000

Worst Deal+$18,945

% Sold Below MSRP97%

Avg Days to Sell42 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)+$977

Avg Markup (Sierra 2500 HD)+$5,657

% Below MSRP93%

Avg Days to Sell34 days

Avg Sold Markup+$550

Price History

Jun 17, 2026$77,387 → $77,786(+$399)

Jun 28, 2026$77,786 → $76,988(-$798)

Jul 1, 2026$76,988 → $76,589(-$399)

Jul 15, 2026$76,589 → $76,190(-$399)

Jul 26, 2026$76,190 → $74,195(-$1,995)

Jul 31, 2026$74,195 → $73,797(-$398)

Aug 15, 2026$73,797 → $73,398(-$399)

Aug 21, 2026$73,398 → $79,780(+$6,382)

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