Deal Sheet: 2026 F-150 XL

Maguire's Ford of Hershey, Inc. · Palmyra, PA · VIN: 1FTNF1L8XTKE48086

Negotiation Guide

Opening Offer

$44,053

Fair Price

$45,553

Walk Away Above

$46,672

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$43,011

Est. Invoice$44,445

Holdback (est.)$1,434

MSRP (Sticker)$47,790

Asking Price$46,290

Markup-$1,500

Est. Dealer Margin on This Car$3,279

Percentile45% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$2,386

Avg Markup (F-150)-$3,130

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,547

Price History

Aug 6, 2026$45,290 → $46,290(+$1,000)

Cheaper F-150 XL Inventory

Bill Utter FordDenton, TX

-$2,500$46,0904d

Grand Prairie FordGrand Prairie, TX

-$2,500$41,0754d

Sam Pack's Five Star FordCarrollton, TX

-$2,500$39,8804d

Clay Cooley FordArlington, TX

-$2,500$39,8804d

Five Star FordNorth Richland Hills, TX

-$2,500$39,8804d

Five Star FordNorth Richland Hills, TX

-$2,500$41,0754d

Randall Reed's Planet FordHumble, TX

-$2,500$39,8804d

Randall Reed's Planet FordHumble, TX

-$2,500$39,8804d

Friendly FordCrosby, TX

-$2,500$44,8954d

Friendly FordCrosby, TX

-$2,500$46,0904d