Negotiation Guide
Opening Offer
$44,728
Fair Price
$46,228
Walk Away Above
$47,347
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,619
Est. Invoice$45,072
Holdback (est.)$1,454
MSRP (Sticker)$48,465
Asking Price$46,465
Markup-$2,000
Est. Dealer Margin on This Car$2,847
Percentile32% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory488 vehicles
Avg Markup (All Models)-$1,793
Avg Markup (F-150)-$2,013
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,103
Price History
Aug 15, 2026$47,465 → $46,465(-$1,000)
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