Negotiation Guide
Opening Offer
$38,906
Fair Price
$40,406
Walk Away Above
$41,716
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 68 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,723
Est. Invoice$40,013
Holdback (est.)$1,291
MSRP (Sticker)$43,025
Asking Price$41,025
Markup-$2,000
Est. Dealer Margin on This Car$2,303
Percentile32% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$2,151
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,290
Price History
Jul 9, 2026$42,025 → $40,525(-$1,500)
Aug 6, 2026$40,525 → $41,025(+$500)
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