Negotiation Guide
Opening Offer
$38,758
Fair Price
$40,258
Walk Away Above
$41,377
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,246
Est. Invoice$39,520
Holdback (est.)$1,275
MSRP (Sticker)$42,495
Asking Price$40,995
Markup-$1,500
Est. Dealer Margin on This Car$2,750
Percentile45% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory184 vehicles
Avg Markup (All Models)-$2,353
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,933
Price History
Aug 15, 2026$41,495 → $40,995(-$500)
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