Negotiation Guide
Opening Offer
$39,228
Fair Price
$40,728
Walk Away Above
$41,847
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$38,669
Est. Invoice$39,957
Holdback (est.)$1,289
MSRP (Sticker)$42,965
Asking Price$40,965
Markup-$2,000
Est. Dealer Margin on This Car$2,297
Percentile32% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$2,216
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,542
Price History
Aug 6, 2026$40,465 → $40,965(+$500)
Cheaper F-150 XL Inventory
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Sam Pack's Five Star FordCarrollton, TX
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Clay Cooley FordArlington, TX
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Five Star FordNorth Richland Hills, TX
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Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
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Randall Reed's Planet FordHumble, TX
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Friendly FordCrosby, TX
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Friendly FordCrosby, TX
-$2,500$46,0903d