Negotiation Guide
Opening Offer
$44,408
Fair Price
$45,908
Walk Away Above
$47,277
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,781
Est. Invoice$45,240
Holdback (est.)$1,459
MSRP (Sticker)$48,645
Asking Price$46,645
Markup-$2,000
Est. Dealer Margin on This Car$2,865
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (F-150)-$3,825
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,750
Price History
Jul 9, 2026$47,645 → $46,145(-$1,500)
Aug 6, 2026$46,145 → $46,645(+$500)
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