Negotiation Guide
Opening Offer
$42,721
Fair Price
$44,221
Walk Away Above
$45,581
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,246
Est. Invoice$43,654
Holdback (est.)$1,408
MSRP (Sticker)$46,940
Asking Price$44,440
Markup-$2,500
Est. Dealer Margin on This Car$2,194
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory294 vehicles
Avg Markup (All Models)-$1,864
Avg Markup (F-150)-$2,632
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,941
Price History
Jul 9, 2026$45,940 → $44,440(-$1,500)
Aug 6, 2026$44,440 → $44,940(+$500)
Aug 15, 2026$44,940 → $44,440(-$500)
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