Negotiation Guide
Opening Offer
$45,067
Fair Price
$46,567
Walk Away Above
$47,938
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,379
Est. Invoice$45,858
Holdback (est.)$1,479
MSRP (Sticker)$49,310
Asking Price$47,810
Markup-$1,500
Est. Dealer Margin on This Car$3,431
Percentile45% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$2,377
Avg Markup (F-150)-$3,250
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,223
Price History
Jul 9, 2026$48,310 → $47,310(-$1,000)
Aug 6, 2026$47,310 → $47,810(+$500)
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