Negotiation Guide
Opening Offer
$43,798
Fair Price
$45,298
Walk Away Above
$46,417
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$42,782
Est. Invoice$44,208
Holdback (est.)$1,426
MSRP (Sticker)$47,535
Asking Price$45,535
Markup-$2,000
Est. Dealer Margin on This Car$2,754
Percentile32% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory757 vehicles
Avg Markup (All Models)-$2,307
Avg Markup (F-150)-$3,882
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,761
Price History
Aug 9, 2026$45,035 → $45,535(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d