Negotiation Guide
Opening Offer
$37,213
Fair Price
$38,713
Walk Away Above
$39,832
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$36,855
Est. Invoice$38,084
Holdback (est.)$1,229
MSRP (Sticker)$40,950
Asking Price$38,950
Markup-$2,000
Est. Dealer Margin on This Car$2,095
Percentile32% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$2,311
Avg Markup (F-150)-$3,510
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,086
Price History
Aug 6, 2026$38,450 → $38,950(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d