Negotiation Guide
Opening Offer
$36,348
Fair Price
$37,848
Walk Away Above
$38,967
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,077
Est. Invoice$37,279
Holdback (est.)$1,203
MSRP (Sticker)$40,085
Asking Price$38,085
Markup-$2,000
Est. Dealer Margin on This Car$2,009
Percentile32% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory338 vehicles
Avg Markup (All Models)-$1,043
Avg Markup (F-150)-$2,800
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$490
Price History
Aug 15, 2026$39,085 → $38,085(-$1,000)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d