Negotiation Guide
Opening Offer
$36,973
Fair Price
$38,473
Walk Away Above
$39,592
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,639
Est. Invoice$37,860
Holdback (est.)$1,221
MSRP (Sticker)$40,710
Asking Price$38,710
Markup-$2,000
Est. Dealer Margin on This Car$2,071
Percentile32% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory488 vehicles
Avg Markup (All Models)-$1,793
Avg Markup (F-150)-$2,013
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,103
Price History
Aug 6, 2026$38,710 → $39,710(+$1,000)
Aug 15, 2026$39,710 → $38,710(-$1,000)
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