Deal Sheet: 2026 F-150 XL

Reuther Ford, Inc. · Herculaneum, MO · VIN: 1FTMF1K5XTKE21389

Negotiation Guide

Opening Offer

$38,388

Fair Price

$39,888

Walk Away Above

$41,007

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$37,913

Est. Invoice$39,176

Holdback (est.)$1,264

MSRP (Sticker)$42,125

Asking Price$40,125

Markup-$2,000

Est. Dealer Margin on This Car$2,213

Percentile32% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$2,582

Avg Markup (F-150)-$3,788

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,876

Cheaper F-150 XL Inventory

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Randall Reed's Planet FordHumble, TX

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Friendly FordCrosby, TX

-$2,500$46,0903d