Negotiation Guide
Opening Offer
$38,822
Fair Price
$40,322
Walk Away Above
$41,661
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,700
Est. Invoice$39,990
Holdback (est.)$1,290
MSRP (Sticker)$43,000
Asking Price$41,500
Markup-$1,500
Est. Dealer Margin on This Car$2,800
Percentile45% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$8
Avg Markup (F-150)-$2,726
% Below MSRP79%
Avg Days to Sell32 days
Avg Sold Markup-$687
Price History
Jul 9, 2026$42,000 → $40,000(-$2,000)
Aug 6, 2026$40,000 → $41,500(+$1,500)
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