Negotiation Guide
Opening Offer
$37,955
Fair Price
$39,455
Walk Away Above
$40,790
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,913
Est. Invoice$39,176
Holdback (est.)$1,264
MSRP (Sticker)$42,125
Asking Price$40,125
Markup-$2,000
Est. Dealer Margin on This Car$2,213
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory476 vehicles
Avg Markup (All Models)-$846
Avg Markup (F-150)-$3,531
% Below MSRP84%
Avg Days to Sell34 days
Avg Sold Markup-$1,123
Price History
Jul 9, 2026$41,125 → $39,625(-$1,500)
Aug 6, 2026$39,625 → $40,125(+$500)
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