Negotiation Guide
Opening Offer
$39,138
Fair Price
$40,638
Walk Away Above
$41,979
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,988
Est. Invoice$40,288
Holdback (est.)$1,300
MSRP (Sticker)$43,320
Asking Price$41,820
Markup-$1,500
Est. Dealer Margin on This Car$2,832
Percentile45% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$1,543
Avg Markup (F-150)-$2,662
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,638
Price History
Jul 9, 2026$42,320 → $40,320(-$2,000)
Aug 6, 2026$40,320 → $41,820(+$1,500)
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