Negotiation Guide
Opening Offer
$40,098
Fair Price
$41,598
Walk Away Above
$42,944
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,861
Est. Invoice$41,190
Holdback (est.)$1,329
MSRP (Sticker)$44,290
Asking Price$42,790
Markup-$1,500
Est. Dealer Margin on This Car$2,929
Percentile45% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$8
Avg Markup (F-150)-$2,726
% Below MSRP79%
Avg Days to Sell32 days
Avg Sold Markup-$687
Price History
Jul 9, 2026$43,290 → $41,290(-$2,000)
Aug 6, 2026$41,290 → $42,790(+$1,500)
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