Deal Sheet: 2026 F-150 XL

Maguire's Ford of Hershey, Inc. · Palmyra, PA · VIN: 1FTFX1L88TKE60254

Negotiation Guide

Opening Offer

$47,148

Fair Price

$48,648

Walk Away Above

$49,767

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$45,797

Est. Invoice$47,323

Holdback (est.)$1,527

MSRP (Sticker)$50,885

Asking Price$49,385

Markup-$1,500

Est. Dealer Margin on This Car$3,589

Percentile45% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$2,386

Avg Markup (F-150)-$3,130

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,547

Price History

Aug 6, 2026$48,385 → $49,385(+$1,000)

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