Deal Sheet: 2026 F-150 XL

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFX1L84TKE91596

Negotiation Guide

Opening Offer

$46,928

Fair Price

$48,428

Walk Away Above

$49,547

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$45,599

Est. Invoice$47,118

Holdback (est.)$1,520

MSRP (Sticker)$50,665

Asking Price$48,665

Markup-$2,000

Est. Dealer Margin on This Car$3,067

Percentile32% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory327 vehicles

Avg Markup (All Models)-$2,017

Avg Markup (F-150)-$3,716

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,811

Cheaper F-150 XL Inventory

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-$2,500$41,0753d

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Clay Cooley FordArlington, TX

-$2,500$39,8803d

Five Star FordNorth Richland Hills, TX

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Five Star FordNorth Richland Hills, TX

-$2,500$41,0753d

Randall Reed's Planet FordHumble, TX

-$2,500$39,8803d

Randall Reed's Planet FordHumble, TX

-$2,500$39,8803d

Friendly FordCrosby, TX

-$2,500$44,8953d

Friendly FordCrosby, TX

-$2,500$46,0903d