Negotiation Guide
Opening Offer
$47,068
Fair Price
$48,568
Walk Away Above
$49,687
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$45,725
Est. Invoice$47,249
Holdback (est.)$1,524
MSRP (Sticker)$50,805
Asking Price$48,805
Markup-$2,000
Est. Dealer Margin on This Car$3,081
Percentile32% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$980
Avg Markup (F-150)-$3,156
% Below MSRP84%
Avg Days to Sell29 days
Avg Sold Markup-$951
Price History
Aug 6, 2026$48,305 → $48,805(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d