Negotiation Guide
Opening Offer
$46,378
Fair Price
$47,878
Walk Away Above
$49,257
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,572
Est. Invoice$47,091
Holdback (est.)$1,519
MSRP (Sticker)$50,635
Asking Price$48,635
Markup-$2,000
Est. Dealer Margin on This Car$3,064
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)-$2,275
Avg Markup (F-150)-$3,828
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,799
Price History
Jul 9, 2026$49,635 → $48,135(-$1,500)
Aug 6, 2026$48,135 → $48,635(+$500)
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