Negotiation Guide
Opening Offer
$47,462
Fair Price
$48,962
Walk Away Above
$50,346
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,557
Est. Invoice$48,109
Holdback (est.)$1,552
MSRP (Sticker)$51,730
Asking Price$49,730
Markup-$2,000
Est. Dealer Margin on This Car$3,173
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$2,116
Avg Markup (F-150)-$3,516
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,995
Price History
Jul 9, 2026$50,730 → $49,230(-$1,500)
Aug 6, 2026$49,230 → $49,730(+$500)
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