Negotiation Guide
Opening Offer
$47,345
Fair Price
$48,845
Walk Away Above
$50,128
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 59 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,269
Est. Invoice$47,811
Holdback (est.)$1,542
MSRP (Sticker)$51,410
Asking Price$49,910
Markup-$1,500
Est. Dealer Margin on This Car$3,641
Percentile45% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory316 vehicles
Avg Markup (All Models)-$610
Avg Markup (F-150)-$2,969
% Below MSRP82%
Avg Days to Sell33 days
Avg Sold Markup-$871
Price History
Jul 9, 2026$50,410 → $48,410(-$2,000)
Aug 6, 2026$48,410 → $49,910(+$1,500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d