Negotiation Guide
Opening Offer
$47,793
Fair Price
$49,293
Walk Away Above
$50,412
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,377
Est. Invoice$47,923
Holdback (est.)$1,546
MSRP (Sticker)$51,530
Asking Price$49,530
Markup-$2,000
Est. Dealer Margin on This Car$3,153
Percentile32% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$1,971
Avg Markup (F-150)-$3,404
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,896
Price History
Jul 9, 2026$50,530 → $49,030(-$1,500)
Aug 6, 2026$49,030 → $49,530(+$500)
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