Negotiation Guide
Opening Offer
$62,557
Fair Price
$64,057
Walk Away Above
$66,346
- • Recent buyers paid ~$4,578 below MSRP
Price Breakdown
Est. Dealer Cost$61,772
Est. Invoice$63,831
Holdback (est.)$2,059
MSRP (Sticker)$68,635
Asking Price$65,635
Markup-$3,000
Est. Dealer Margin on This Car$3,864
Percentile97% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$1,941
Avg Markup (F-150)-$2,600
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$2,032
Cheaper F-150 XLT Inventory
Carey FordCarey, OH
-$4,750$55,1654d
Reineke Ford of LimaLima, OH
-$4,750$55,5604d
Reineke Ford of LimaLima, OH
-$4,750$55,1654d
Reineke Ford of TiffinTiffin, OH
-$4,750$60,57551d
Reineke Ford of TiffinTiffin, OH
-$4,750$55,6604d
Raabe FordDelphos, OH
-$4,750$55,1654d
Reineke Ford of FindlayFindlay, OH
-$4,750$55,1654d
Reineke Ford, Inc.Fostoria, OH
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d