Deal Sheet: 2026 F-150 XLT

C. A. Russell Ford · Anniston, AL · VIN: 1FTFW3L8XTKE62134

Negotiation Guide

Opening Offer

$58,292

Fair Price

$59,792

Walk Away Above

$62,081

• Recent buyers paid ~$4,578 below MSRP

Price Breakdown

Est. Dealer Cost$57,933

Est. Invoice$59,864

Holdback (est.)$1,931

MSRP (Sticker)$64,370

Asking Price$60,370

Markup-$4,000

Est. Dealer Margin on This Car$2,437

Percentile50% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold8463

Avg Markup-$4,578

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,094

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,018

Price History

Aug 6, 2026$59,370 → $60,370(+$1,000)

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