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Deal Sheet: 2026 F-150 XLT
Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FTFW3L8XTKD19524
Negotiation Guide
Opening Offer
$64,984
Fair Price
$66,484
Walk Away Above
$69,027
- • Recent buyers paid ~$4,578 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,413
Est. Invoice$66,560
Holdback (est.)$2,147
MSRP (Sticker)$71,570
Asking Price$66,820
Markup-$4,750
Est. Dealer Margin on This Car$2,407
Percentile7% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$2,618
Avg Markup (F-150)-$4,250
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,496
Price History
Jul 9, 2026$69,320 → $65,820(-$3,500)
Aug 6, 2026$65,820 → $66,820(+$1,000)
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