Negotiation Guide
Opening Offer
$60,039
Fair Price
$61,539
Walk Away Above
$64,065
- • Recent buyers paid ~$4,578 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,931
Est. Invoice$61,929
Holdback (est.)$1,998
MSRP (Sticker)$66,590
Asking Price$61,840
Markup-$4,750
Est. Dealer Margin on This Car$1,909
Percentile7% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)-$2,524
Avg Markup (F-150)-$3,844
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,681
Price History
Jul 9, 2026$64,340 → $60,840(-$3,500)
Aug 6, 2026$60,840 → $61,840(+$1,000)
Cheaper F-150 XLT Inventory
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