Negotiation Guide
Opening Offer
$65,872
Fair Price
$67,372
Walk Away Above
$69,919
- • Recent buyers paid ~$4,578 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,219
Est. Invoice$67,392
Holdback (est.)$2,174
MSRP (Sticker)$72,465
Asking Price$67,715
Markup-$4,750
Est. Dealer Margin on This Car$2,497
Percentile7% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory263 vehicles
Avg Markup (All Models)-$3,049
Avg Markup (F-150)-$4,310
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,654
Price History
Jul 9, 2026$70,215 → $66,715(-$3,500)
Aug 6, 2026$66,715 → $67,715(+$1,000)
Cheaper F-150 XLT Inventory
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